Don’t get caught in the automation loop: Maui Jim maintains culture while balancing high-touch service and customer expectations

Don’t get caught in the automation loop: Maui Jim maintains culture while balancing high-touch service and customer expectations

When your customer experience strategy is built on authenticity, deciding to automate some of your customer interactions can be daunting. But when the right things are automated, your agents can spend more time working with customers directly. Hear how Maui Jim uses Zendesk to drive efficiency and reduce roadblocks, while simultaneously maintaining an authentic brand experience.

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