We never thought we’d call ourselves a CRM, because it’s often shorthand for clunky, out of date software. But lately, we’re rethinking the name. Zendesk Sunshine opens up customer experience and sales applications that could make waves in your internal processes. We won’t hesitate to say it: Sunshine is a next-generation CRM platform that frees your data to power a new generation of customer experiences. Let’s talk about what’s next.