Know thy customer: Critical factors impacting the customer lifetime value

Know thy customer: Critical factors impacting the customer lifetime value

When a customer has a problem, that interaction undoubtedly has an impact on future purchases. Dimensional Research, a market research company specializing in technology, surveyed 1,500 individuals to uncover valuable insight into consumers’ preferences of the customer support they want. Hear from Diane Hagglund (Dimensional Research) and Astha Malik (Zendesk) on how you can use a data-backed approach to deliver the best customer support, through the proper channels, with perfect timing.

Featured Speaker

Diane Hagglund Founder and Principal, Dimensional Research

Astha Malik VP, Platform and Product Marketing, Zendesk

Event time

March 3, 2020,

1:30 pm - 2:00 pm

Event Tracks

  • Track 3 - Provide better customer experience

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