Treat customers as a community and other CX lessons from marketing

Treat customers as a community and other CX lessons from marketing

Marketing and customer support have their own way of approaching customer experience, but both can learn a thing or two from each other. Will Allen (Adobe) talks with Jeff Titterton (Zendesk) on how to approach the customer like a community, how to build humanization into the bug process, and how to create a product development “stool” for scalability and growth.

Featured Speaker

Will Allen Senior Director, Behance, 99U, Adobe Portfolio, Adobe

Jeff Titterton Chief Marketing Officer, Zendesk

Event time

November 14, 2018,

2:15 pm - 2:45 pm

Event Tracks

  • Track 2 - Who's using Zendesk

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